Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
_ga
Used to distinguish users.
2 years
__utmz
Stores the traffic source or campaign that explains how the user reached your site.
6 months
__utmv
Used to store visitor-level custom variable data.
2 years
__utmt
Used to throttle request rate.
10 minutes
__utmc
Used to determine if the user is in a new session/visit.
Session
__utmb
Used to determine new sessions/visits.
30 minutes
__utma
Used to distinguish users.
Persistent
_gid
Used to distinguish users.
24 hours
_gat
Used to throttle request rate.
1 minute
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_session
The number of page views in this session and the current page path
